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Mixed results for Vodafone/Visa mobile advertising trials

October 22, 2008 — 11:48am ET | By Paul Rasmussen

While many hopes and ambitions rest on the success of mobile advertising, cellphone subscribers remain ambivalent towards their relevance--according to results from a recent Vodafone and Visa Europe... Read more >>

mobile advertising Press Releases

Mobile Marketing Association Publishes Mobile Measurement Ad Currency Definitions
ChaCha's Pay-for-Performance Mobile Advertising Solution Delivers Industry Leading Response Rates
Zedge Selects Smaato's SOMA Platform to Maximize Mobile Advertising Revenue Worldwide
More Than 100 Million Americans Viewed Mobile Ads in Q3 2008
Millennial Media Sets the Bar for Enhanced Mobile Brand-Impact Survey Targeting Capabilities

Latest Headlines

TV broadcaster to sell mobile advertising
November 12, 2008
Mobile advertising is massively overhyped, says analyst firm
November 3, 2008
Vodafone advertising ruled misleading
October 29, 2008
Blyk partners with NSN to hasten European expansion
October 24, 2008
Mixed results for Vodafone/Visa mobile advertising trials
October 22, 2008
Blyk marches on
September 26, 2008
UK operators cooperate over mobile advertising metrics
September 24, 2008
Nokia boosts mobile advertising presence with new partners
September 17, 2008
Users will pay to avoid mobile advertising
September 12, 2008
Pre-roll video ads prove popular for O2
July 18, 2008